Experience Direction
Large-scale immersive experiences, delivered
Creative direction and production strategy for public, commercial, and location-based immersive experiences. From concept development to public delivery, Shim has led large-scale art-tech projects involving AI-generated visuals, holograms, media facades, interactive systems, and cross-functional production.
Featured case study · Dotmill · Cultural Heritage Administration & Tongyeong City
Tongjeyoung: Light of Peace
₩2B
project budget
9
interactive zones
130,000+
visitors
A national heritage site revitalized into a nine-zone digital theme park — holographic performance, media facades, interactive strategy gaming, and immersive dining unified under one narrative of ‘Peace and Return,’ coordinated across creative, technical, and performance teams through public delivery.
Recent & in production
Upcoming
The Healing Garden of Gods
1,200㎡ immersive healing pavilion at the Taean Expo — 141,039 visitors in 24 days, the expo's most-visited pavilion; permanent-museum conversion proposed. PM.
Upcoming
Osam's Hideout
Family interactive media art museum in Gimcheon — wand-based interactions and a screen-borne character world. AI Video Designer.
Upcoming
Infinity Forest
Immersive night walk in a Gangneung pine forest — 7m LED wall, projection mapping, and the original narrative 'The Five Moons.' PM, concept & AI key visuals.
Capabilities
Concept & spatial storytelling
World concept development, narrative zoning, spatial dramaturgy, and concept decks that translate a site, heritage, or brand into an experiential story — from proposal writing to storyboarding.
AI creative workflows
AI-generated key visuals (30+ per project), look development, and structured generation pipelines integrated into real production schedules — plus in-house workflow training that cut ideation time by 40%.
Integrated media systems
Projection mapping, media facades, holograms, interactive floor games, immersive dining, LED, lighting, and sound — composed as one continuous audience journey.
Cross-functional production
Coordination across creative, technical, design, performance, and operations teams from concept through public delivery, at ₩2B–5B project scale — including heritage-preservation constraints.
Performance & show direction
Holographic and live performance direction, broadcast stage producing (KBS × JYP, perfect 100-point score), show pacing, and theatrical rhythm applied to public and commercial experiences.
Public & heritage contexts
Experience with national heritage commissions (Cultural Heritage Administration), municipal partners, and government-facing delivery requirements.
Available for