On-site photographPublic / Commercial Art-Tech · Immersive Experience · Media Art
The Healing Garden of Gods 신들의 치유 정원
'You become a butterfly' — a six-zone immersive healing garden that drew 140,000+ visitors in its first month, the most-visited pavilion of the expo.
Year
2026
Format
Immersive media horticultural-healing pavilion — 1,200㎡ special pavilion
Location / Institution
Taean, South Korea · 2026 Taean International Horticultural Healing Expo
Role
Project Manager (Dotmill) — planning, content coordination, operations strategy · AI key visuals
Collaborators
Dotmill creative, technical, and operations teams · Taean-gun
141,039
Visitors in first 24 days
6
Healing garden zones
1,200㎡
Exhibition area
Concept
Under the main concept 'You become a butterfly,' visitors wander the secret garden of the gods as butterflies, experiencing nature's healing rhythms with their whole body. Six zones — from whispering flowers and a raindrop garden to a butterfly forest and a glass garden — connect into a single healing journey, each designed around a distinct type of horticultural therapy.
Experience Design
A roughly 30-minute circulation through six zones for 100–120 simultaneous visitors: a butterfly show over a napping flower field, voice-dialogue flowers, floor projections, and a wish-leaving butterfly forest — flower experiences made independent of bloom season through media art.
Technology / Medium
Full-space projection and media environments within a 1,200㎡ tent structure, interactive floor imagery, spatial audio and narration, AI-assisted artwork development, and an accessible mobile docent/leaflet system.
Process
As planning PM, I worked across the project lifecycle at Dotmill — planning and reporting materials, zone content coordination (scripts, storyboards, recorded dialogue for the flower characters), VIP tour scripting, and accessibility content. I created the pavilion's AI-generated key visuals, and authored the post-expo permanence strategy: a formal proposal to convert the pavilion into Chungcheongnam-do's first standing independent media art museum.
Outcome
141,039 visitors within 24 days of opening — the most-visited pavilion of the expo — with 170,000+ projected by close of the 30-day run. Spontaneous SNS spread proved demand without added marketing; a permanent-museum conversion was formally proposed on this evidence.
Reflection
Taean tested healing as dramaturgy: whether a garden built of light can carry the same restorative rhythm as a living one — and whether a 30-day world can argue its way into permanence.
Credits
Produced by Dotmill for the 2026 Taean International Horticultural Healing Expo.
Next project
Infinity Forest →