Format / Medium Digital Content Channel; Music Video Production & Curation
Presentation & Context 2020-2022, Chung-Ang University Musical Theatre Club
Grew channel to 100,000+ cumulative views.
Key Roles Head of Video Team (2-year term), Music Video Director, Content Strategist
Contribution:
As the Head of the Video Team for two years, I was the primary creative force responsible for building the REPRISE YouTube channel from the ground up. My role was to translate live musical theatre performance into a compelling digital media format.
Music Video Direction: For the 4 main music videos, I served as the full-stack director, managing the entire process from concept, storyboarding, and shot composition to directing the performers and leading the final edit.
Creative Leadership: I led, and participated in creative planning for 30+ videos, directing actors and production staff, and developing the channel's visual branding and community engagement strategy.
My core insight was that video is not mere documentation; it is a means to newly interpret and reconstruct a story for a screen-native audience.
Key Outcomes & Validation
Channel Growth: Successfully led the channel to achieve ~100,000 cumulative views.
Directorial Portfolio: Personally directed 4 full-scale music videos (e.g., 'See You Letter' MV, 'Playlist' MV).
Measurable Impact: The channel's success and branding,
Achieving a fully sold-out run for the club's original musical production.
